Trip Report #6 : Interviews near Antigua : Wed 8/26

We interviewed two groups of women on Wednesday. Irma of Manos Preciosas introduced us and spent the whole day taking us to different sites and fed us lunch back at her shop too.

It was good to get a woman's perspective because the men from the factory spend most of their day at work and these women work at home. We ran the same survey by two groups of woman and these were the findings:

+ also prefer the chunkier prototype (not just a male desire for a bulky tough looking thing)
+ would want to change filter themselves (don't want a stranger coming to their home: safety)

We also sampled a blackwater river, Rio Guacalate, to see what the worst of the worst could be. We rigged up some nearby bamboo and a water bottle so I didn't have to go face first into the river bed.

Trip Report #5 : User Interviews, Guatemala City : Tues 8/25

We interviewed 7 workers at Monica's Dad's paint factory. They were all men, about 25 to 50 years old and they live in or around the city. We explained that we are working on a water filter for university and that we have some questions and that we want honest feedback even if they feel like they could be insulting our work (we got plenty of negative feedback, so this didn't appear to be an issue).

Our survey roughly went like this:

+ what do you use water for?
Generally, people rinse food, clean clothing & floors, water plants. Urban people drink bottled water. When it's unavailable they use chlorine or boil it. Rural people lean towards boiling it.

+ where does your community's water come from?
We were amazed that every person knew exactly where their water came from. I don't think average people in the U.S. have any idea or just a vague idea of a reservoir somewhere. These men were able to tell us exactly where the well or community tank was. They're more knowledgeable about their communities.

+ is your tap water safe to drink?
This led to a discussion of perception of water safety. Rural people tend to think the water is safer than urban people. Almost everyone rinses fruits and vegetables with it. Urban people tend to drink bottled water and boil tap water when bottled is unavailable.

+ do you drink bottled water? how much do you spend on it? (if that didn't come up already)
This turns out to be a big cost and our filter could be 75% cheaper. Emphasizing savings over purchasing bottled water is a likely marketing strategy.

+ what kinds of illnesses has your family had in the past year?
This didn't produce much valuable information.

+ medical costs?
People get social health care so medical costs are usually minimal. However, feedback on state health was that you wait a long time and they're so busy that they often misdiagnose. Some people prefer the community health stand. Emphasizing the savings in medical costs is not a good strategy.

+ show model and ask for feedback
Main takeaways: Needs a label with guarantee + instructions. Everyone prefers the chunkier model vs. the slimmer one because it looks more robust. Should be in packaging (cleanliness). Plastic preferred over metal.

+ what would you expect to pay for it?
If no answer, then we picked a number based on previous feedback and asked if they would pay that much

Additional questions we added after a few surveys:

+ What questions would you ask the salesman?
How to change the filter. Maintenance, reliability.

+ Would you want to change the filter yourself?
Yes, but would want to be shown the first time either in the store or at home. They don't want to pay someone to do something they can do.

+ Where would you expect to buy it?
Ferreteria (hardware store). They don't trust door-to-door salesmen which negates part of last year's project's marketing strategy. They would trust a d2d salesman only if they were already familiar with the product.

Photos from Julio's Children - Mon 8/24

While at Julio's in Chimaltenango, Monica, Sophie and I gave his kids our cameras and they ran around for a while and took some fantastic photos.

Their home is not in the best shape and they don't have anywhere near the opportunities that better-off people in Guatemala have, not to mention a middle class person in the U.S. However, to see their environment through their eyes is really great and the photos they took are, almost without exception, amazing.

See them here. They're left uncropped.

Trip Report #4 : TPS + Chimaltenango : Mon 8/24

We visited Julio at TPS again and went to his village in Chimaltenango.

Our learnings from the day:

Value is placed on work/opinions of U.S. companies/universities
Engineers without Borders visited the village a while ago and said the water was safe to drink. This was something we picked up from various conversations—that people are wary of foreign influence, but also respect and trust "western" technological development.

On the product side
Discussion about selling it as a kit, having a flexible attachment for smaller sinks, having a label/guarantee and also pricing.

Early adopters + Difficulties in determining if a product will catch on
Julio believed that people in his village would buy the filter if it was priced well. He seemed to be a possible social entrepreneur that is a key part of David Bornstein's principles—an early adopter to show people a product works so they will buy it and also someone involved in the business and distribution.
However, we had doubts because he is the only one in his village with a dry-composting latrine and wasn't able to convince his neighbors of its merits.
Then we were really disappointed to see his stove—the kind he builds and sells, was pouring black smoke all over his kitchen. To see this in the home of the man who runs an organization that exists to better the health of the community was shocking.

Post-Trip Report #2 : Aquisiché

This is the common view from Aquisiché, as you can see its really high up on the mountain! And it seems cows keep chasing us....



We were on our way to Arnulfo's house when we saw this SALVAVIDAS distribuitor, this is the way they take the 5 gallon container from house to house each month in areas like Parramos. In the city its usually a big blue truck that carries around 150 containers.

Post-Trip Report #1 : Parramos and Aquisiché

After the trip with Caltech and Art center students we programmed some trips along with other Landivar students and teams, to get more research opportunities, surveys, and general info obtained from what we saw and perceived. During this trip I decided it would be interesting to go with the shoe and honey people to the communities where they are working since that offers the opportunity to obtain info from two perspectives of  a rural town, Parramos (a more developed and suburban-ish town) and Aquisiche (a rural town, very similar to Pasajquim). This will be useful for our business plan in locating our target group.

What we wanted to know:

+ Differences in water usage (Between rural and suburban areas)
+ Differences in water knowledge (on disease, where water comes from, if its contaminated, etc)
+ Willingness to pay for a filter or potable water
+ What kind of potable water services they use, how much does it cost?
+ Perception differences (form and function)
+ Water pressure and consistency
+ Main concerns, health vs. saving money
+ Organizations, Entities people trust
+ Branding perception (name, label, info)
+ Having an employee installing and changing replacements vs. DIY
+ Strategic distributors and points of purchase (tienda, ferreteria, mercado, etc)


PARRAMOS

Parramos is in Chimaltenango, about 30 mins. from Antigua.  Surveys where made to Arnulfo and 2 of his sons (they are the family Irene and Giuseppe are working with). When asking Arnulfo about water usage he told me he knows that the water is contaminated and dirty mostly because he can SEE it, the water gets turbid in winter and you can see particles floating around.  He also knows it makes you sick drinking it and this is why he buys the 5 gallon salvavidas container (he pays about Q80.00 a month). Water from Parramos is obtained in the same way we've seen in most places (well/municipal container/rotoplas container/chorro de pila) . Water isn't constant it comes to the chorro every 2 days.  Arnulfo collects water in old oil drums and he fills his pila so that he can always have water (to water plants, wash clothes, clean patio, etc).

PROTOTYPE PERCEPTION

+ Again the chunky one was the winner, but they were all concerned about it being to long, this would represent a difficulty in filling their pilas. They were also concerned about using the filter for "not so important water", Arnulfo suggested a valve with an extra piece where he could attach a water hose to fill his oil drums and water his plants.
+ He said he would be willing to pay up to Q250.00 for the filter and no more than 25 (choca) for the replacements if they were have to be bought  every month or less. (Two replacements a month would be a reason not to buy it )
+ Ferreteria is the preferred point of purchase again, I investigated how accessible ferreterias where in the area (there are 10 in Parramos!).
+ The need of a guarantee was brought up again by them, it was interesting that they said that as long as Landivar or something from the city guaranteed it, it was ok.
+ I asked them how would they name it just to see their creativity jaja and they came up with PURIFIC (I guess it's because we have this toilet cleaner called "pato purific" yep...duck purific, and everyone now believes that purific means to purify in English haha!
+  They agreed that it seemed easy enough  to change, they said it would be useful to have demonstration on the ferreteria but that once would be enough.
+ They mentioned it would be good to have some sort of indicator that the carbon is saturated, by color or something.

AQUISICHE

+ It was kind of difficult to get info in Aquisiché, it a town very similar to Pasajquim. Aquisiché is located  really beautiful mountaintop (about 1:30 to go up the mountain in Sophie’s mega terracan!!) amazing view from there, really nice people but also really shy people.
+ To summarize it all I didn't get too much feedback, when I started asking about water they quickly replied that they get water from the mountain and that water from the mountain is clean.
+ They don't associate waterborne diseases with water contamination.
+ They drink directly from the chorro. When they get sick they go to the health stand and get free medicine, so the argument about saving on medicine or salvavidas service was useless to get their attention.
+ They where not really eager to pay for the filter (cause they think they don’t need it)

Trip Report #3 : Pasajquim : Saturday 8/22

 

Pasajquim is about a 20 minute boat ride from Luzmi's home on Lake Atitlan and then a 2 hour drive up into the mountains (or the clouds really). It's super, ridiculously beautiful along the winding roads with volcano views and steep drops off the side of the road into the clouds below.

The class has a relationship with this village that goes back at least a couple years. So, our visit had many purposes. One was to follow up on old projects (a drip irrigation system, a corn sheller), two was to work on new projects. We wanted to take water samples and test out our filter. The technical stuff. More on that later. But more importantly, we needed to do things that couldn't be done in LA and find out things we can't Google:

+ what are their attitudes to water?
+ how do they use it? (drinking, cleaning home, rinsing food, watering plants, cleaning clothes)
+ what illnesses are prevalent? (diarrhea is common and dangerous, especially for children)
+ what kinds of products do they purchase?
+ what do they spend on tap water?
+ on bottled water?
+ do they know about water illnesses? (are we going to need to educate users?)
+ what do they think of our prototypes?

Afterwards we had lunch w the villagers and then had a discussion about each project and got feedback from the villagers. It can be hard to get honest feedback because culturally, they want to be nice and welcoming, they know we're trying to help. But we were able to get criticism from them and it was very helpful. Things such as:

+ the thing needs to look better! It's pretty ugly now... it's just pvc pipe fittings. They want a label or some graphic/logo. I totally agree, but wasn't sure if it was just the American consumer in me wanting a BSO (bright shiny object)
+ stress health benefits... water is cheap in rural areas. Maybe stress money savings in urban areas where water is more expensive (this was validated later and is a huge part of our business plan)
+ demonstrate product viability at point of sale (we already knew this from the previous year's research and our own observation at Solola, but it was nice to hear again)
+ it's big... it can have a problem fitting in certain sinks if you're trying to get a bucket under it. We have to figure out how much carbon is necessary and shrink it accordingly. Paradoxically, the vast majority of users prefer our chunkier prototype because it's perceived as being more effective. We have to resolve this combination of being compact and simple, yet robust (and robust looking), yet not so slick that it appears foreign and scares people away. At last, a styling exercise that isn't superficial.
I like love this.


Water passes from a well-type thing up in the mountains (a big hole, lined with plastic, that gathers rain water). It requires a harness to climb up the mountain and get to it which sounded awesome, but wasn't gonna happen in the time we had.



Juan Carlos was giving a hand while we were testing the filter. Unfortunately, I had my hands full with the filter most of the time, so I don't have any photos of this. I'll have to ask around for more. We did learn a few things though:

+ it's really hard to screw it on tight enough so that it doesn't leak
+ once you get it on super tight, it requires Juan Carlos in order to unscrew it
+ Juan Carlos can't be sold along with the filter, so we're going to need a solution
+ fortunately, there are no shortages of solutions to leaky pipe fittings
+ since the carbon in the filter gets used up, ppl may want to disable or remove the filter when using water for certain tasks: cleaning clothes, watering plants, other things besides drinking & rinsing food
+ we don't really want ppl removing the filter often because it opens up opportunities for contamination and damage and it's an annoyance
+ a y-valve might be a nice option to offer filter-less water



Reverse view of previous shot.

More Images from the Sololá Traditional Market